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1. While you ship customer the first product they bought, insert a flyer or leaflet for your back-end product in the bundle.
2. Offer customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Mail your customers greeting cards on their birthday or special day. Include a small advertisement inside the card for your back-end product.
4. After customer order your first product from your web site, provide them to a "thank you" web page and include your back-end product ad on that page.
5. Submit customers a free surprisal gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. Whenever you're selling an electronic product, like an ebook, include your ad for your back-end product someplace inside the electronic product.
7. Offer your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Call your customers and ask them if they were happy with their buy. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could reference your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.
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