1. Design your web site to be a targeted resource center. Select one topic and build on it. You'll earn repeat visitors that are interested in that topic.
2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.
3. Add a chat room or message board to your web site. People want to interact with others that have they same concerns as them.
4. Entice people to link to your web site by giving them something free in return. This'll increase your higher-ranking in some search engines.
5. Cock your reader's emotions in your advert copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.